The Experience it All hero videos, available in :30, :15 and :06 lengths, emphasize that a trip to the USA isn't just about reaching your destination. It's about discovering a travel experience that's tailored to your desires and consistently exceeds your expectations.

Each asset within the campaign is created with one of the five following key audience personas considered: Outdoor Enthusiast, Family Time, Glamorous Getaways, Culture Questors and Excitement Seekers. Detailed below are the descriptors for each persona:

• Outdoor Enthusiasts: There is a desire for stress release. These travelers are destination driven, and the goal is to see specific landmarks, national parks and scenery. They want to escape into the great outdoors.

• Family Time: These travelers are looking for connections and enjoy beaches, theme parks and attractions. They want safe, comfortable experiences.

• Glamorous Getaways: These are shorter trips, and often celebrations or events. Travelers focus on nightlife, food and urban experiences, and luxury is important to them.

• Culture Questors: A key motivation for these travelers is learning about different cultures, and specific destinations are motivating. Activities focus on cultural landmarks and experiences, history and museums.

• Excitement Seekers: These travelers' goal is to satisfy a sense of adventure. The trips are triggered by wanting a break or a milestone and often include high energy sports, outdoor activities, live music and food.

ヒーロー動画

ユナイテッドストーリーのヒーロー動画では、興味深い多様な人々とそのストーリーを通して、アメリカの新しい側面を紹介します。長尺の動画は、感情に訴える物語形式のストーリーで、長さは平均 2～5 分です。

• 英語
• スペイン語
• フランス語
• ポルトガル語
• ドイツ語
• 日本語
• 韓国語
• 中国語